Pricing & Payment Options

Self-Pay Therapist in Utah

A self-pay therapist in Utah gives you access to licensed mental health care without going through insurance at all. At Willow Therapy, self-pay clients are welcome at both our Utah County offices and via telehealth — with transparent rates, no referrals required, and same-week availability.

No insurance required — ever
Transparent self-pay rates with no hidden fees
No referral needed — book directly
Superbills available for out-of-network reimbursement
20+Licensed Therapists
2Utah County Locations
NoReferral Required
💻Telehealth Available
"Paying out of pocket gave me the freedom to choose exactly who I wanted to work with — without worrying about what would show up on my record."

Transparent Self-Pay Rates — No Surprises

Your initial consultation is $160. All 53-minute ongoing sessions are $150. No hidden fees, no surprise billing, and no insurance is ever required.

$150 per 53-minute session
Initial consultation: $160
Why Self-Pay

Why Many Clients Choose a Self-Pay Therapist in Utah

Choosing a self-pay therapist in Utah isn't just a fallback for the uninsured — for many clients, it's a deliberate and well-considered choice. Self-pay therapy offers a level of privacy, flexibility, and autonomy that insurance-based care simply cannot match.

What Insurance Can't Always Give You

When you use insurance for therapy, a diagnosis is required and entered into your health record. Furthermore, your insurer may limit the number of sessions covered, require pre-authorization, or restrict which therapists you can see. As a result, many clients find that insurance-based care creates constraints that actually interfere with the therapeutic process.

Self-pay removes all of those barriers. You choose your therapist freely, attend as frequently as you need, and nothing is filed with your insurance company. According to the American Psychological Association, the therapeutic relationship is the strongest predictor of good outcomes — and self-pay gives you maximum freedom to find the right fit.

Self-pay therapy isn't about cost — it's about control. You decide who you see, how often, and what you focus on, without any third-party involvement.
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Complete PrivacyNo mental health diagnosis attached to your insurance record. No claims filed. No employer, insurer, or government agency has access to your sessions.
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Choose Any TherapistYou're not limited to in-network providers. Additionally, you can choose based on specialty, approach, personality fit, and availability — not insurance panels.
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No Session LimitsInsurance plans sometimes cap how many sessions they'll cover annually. With self-pay, you attend as often as you and your therapist decide is right — not as often as your insurer allows.
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Start ImmediatelyNo pre-authorization. No waiting for insurance approval. Self-pay clients can schedule and start as soon as this week. Furthermore, no referral from a doctor is required.
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No Diagnosis RequiredInsurance billing requires a clinical diagnosis. Self-pay therapy doesn't. Therefore, clients who want to work on personal growth, relationships, or life transitions — without a diagnosis — prefer this route.
Out-of-Network Reimbursement

Get Reimbursed Through Your Insurance with a Superbill

Even if you self-pay, you may be able to recover a portion of your session costs through your insurance plan's out-of-network benefits. Many insurance plans — including some Select Health, BlueCross BlueShield, and United Healthcare plans — offer out-of-network mental health coverage.

We provide a Superbill — a detailed, itemized receipt that includes your therapist's credentials, your diagnosis (if applicable), and the CPT billing codes your insurer needs to process a reimbursement claim. Additionally, Superbills are provided at no extra charge.

Not sure if your plan has out-of-network benefits? Call the member services number on the back of your insurance card and ask: "Does my plan cover out-of-network outpatient mental health therapy, and what is my reimbursement rate?"
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Attend Your Session & Pay Self-Pay RatePay your session fee at the time of your appointment as you normally would.
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Request a Superbill from Willow TherapyWe generate a detailed Superbill for each session at no additional cost. Furthermore, we include all the information your insurer requires.
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Submit to Your Insurance CompanySubmit the Superbill to your insurer for out-of-network reimbursement. The process typically takes 2–4 weeks.
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Receive Your ReimbursementYour insurer sends payment directly to you. Reimbursement rates vary by plan — as a result, some clients recover 50–80% of their session cost.
What You Gain

What Self-Pay Therapy at Willow Therapy Includes

Self-pay clients receive the exact same licensed, evidence-based care as insurance clients. The only difference is how it's paid for — consequently, nothing about the quality or depth of your sessions changes.

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Full Access to All 20+ Therapists

Self-pay gives you access to every therapist on our roster — including those not on your insurance panel. Furthermore, you can switch therapists freely if your first match doesn't feel right.

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Same Evidence-Based Approaches

CBT, EMDR, ACT, DBT, Gottman Method, trauma-focused therapy — all 17+ approaches are available to self-pay clients at the same clinical depth as insurance-covered sessions.

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Flexible Scheduling

No pre-authorization delays. No session caps. You and your therapist decide how frequently to meet based entirely on your clinical needs. Additionally, same-week appointments are often available.

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In-Person & Telehealth

Choose in-person sessions at Pleasant Grove or Orem, or meet virtually from anywhere in Utah. Self-pay rates are the same for both formats. Therefore, you never have to compromise on convenience.

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Superbills Provided

We provide detailed Superbills at no extra charge for clients who want to submit to their insurer for potential out-of-network reimbursement. Consequently, you may recover a portion of your costs.

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Complete Confidentiality

No insurance claims means no mental health record attached to your name through your insurer. Your sessions are private, HIPAA-compliant, and entirely between you and your therapist.

Side by Side

Self-Pay vs. Insurance — How They Compare

Neither option is universally better. However, understanding the differences helps you make the right choice for your situation.

Self-PayInsurance
No diagnosis required✓✗
Full therapist choice✓In-network only
No session limits✓Plan-dependent
No prior authorization✓Sometimes required
No insurance record created✓✗
Start same week✓✓
Potential cost sharingVia Superbill✓ Copay applies
No referral needed✓✓ Usually
Common Questions

Frequently Asked Questions About Self-Pay Therapy in Utah

Do you offer self-pay therapy in Utah?

Yes. Willow Therapy welcomes self-pay clients at both our Pleasant Grove and Orem offices, as well as via telehealth for clients anywhere in Utah.

No insurance is required to schedule, and no referral is needed. Furthermore, self-pay clients have access to every therapist on our roster — not just those on a specific insurance panel.

Why do some clients choose self-pay instead of using their insurance?

The most common reasons are privacy and flexibility. Insurance billing requires a clinical diagnosis that becomes part of your health record. Additionally, some plans limit session frequency, restrict which therapists are covered, or require pre-authorization that creates delays.

Self-pay removes all of those constraints. As a result, clients who want full control over their care — or who simply don't want a mental health diagnosis in their file — often prefer this route.

Can I still get reimbursed by my insurance if I self-pay?

Possibly, yes. If your insurance plan has out-of-network mental health benefits, you can submit a Superbill — a detailed receipt we provide — to your insurer for potential reimbursement.

Reimbursement rates vary by plan, but some clients recover 50–80% of their session cost this way. To find out if your plan qualifies, call the member services number on the back of your insurance card and ask about out-of-network outpatient mental health coverage.

More Questions About Self-Pay

Do I need a referral or diagnosis to start self-pay therapy?

No. Self-pay clients can schedule directly without a referral from a doctor or primary care provider, and without a prior diagnosis.

This is one of the key advantages of self-pay — you can start therapy as soon as this week, entirely on your own terms. Therefore, there's no administrative process standing between you and getting help.

Is self-pay therapy the same quality as insurance-covered therapy?

Yes, completely. The same licensed therapists, the same evidence-based approaches, and the same clinical depth apply to self-pay sessions as to insurance-covered ones. Consequently, the only difference is how the session is paid for.

Additionally, some clients find that self-pay therapy actually produces better outcomes — because they're free to choose the best-fit therapist rather than being limited to whoever is in-network.

Start Self-Pay Therapy in Utah This Week

No insurance required. No referral needed. Just choose your therapist and schedule — we'll handle the rest.

📍 Pleasant Grove & Orem, UT
💻 Telehealth Statewide
🗓️ Mon – Fri, 8 AM – 8 PM
📄 Superbills Available